From Bicycle to Gulabo Sitabo.
It was summer of 2000. Was heading the division of a bicyclemajor and had engaged country’s top advertising agency #Lintas. Now known as MullenLowe. Coming tothe story- This young boy, a filmmaker in his late 20s was introduced to me bythe creative team of the agency. The agency spoke very high of him but thefilmmaker dressed in casuals and denim with happy-go-lucky looks. His suave and dignified personality was something totake a note off. I found, that he unlike other filmmakers didn’t brag. The depth in his eyes and willingness earned him the ad film from my desk.
We wont talk about the film here but the attitude thefilmmaker wore while he canned his first shot in Bhatti Mines near ChattarpurNew Delhi. He seemed Assertive , Optimistic and Convinced behind the lenses. Inthe break we spoke about films and he explained how he was planning to shift toMumbai the hub of dreams. That time he never spoke about any project but he didmention that his small creative work might be helpful in making big at a later stage.
That was my first interaction with ace filmmaker ShoojtSircar . His hardwork through theatre and advertising world finally paid off.His films created a new segment of meaningful cinema touching the human aspectsto the core. Vicky Donar Madras Café Piku October and now Gulabo Sitabo which willpremier on OTT Platform #Amazonprime on June 12th. This too will seta new trend in the entertainment Industry.
From Jimmy Shergill to Amitabh Bachchan.
And ‘THINK BIG’ is the mantra
From a bicycle to #GiboSibo. Quite a Journey.
#advertising #marketing # masscommunication #mba #hr #brandmanagement#pr #corporatecommunication #training #storywriting #contentwriter#scriptwriters #acting #modelling #events #promotions #digital #celebrity#films #filmtourism #ott #acting #Photography#copywriters #webseries #shoojitsircar #gulabositabo #amitabhbachchan.